Check out the interactive Hyundai Veloster billboard in Times Square! You can play it!

The New York Times Square billboards draw 1.5 million impressions a day in one of the world's most iconic locations for exposing brands. Hyundai is taking advantage of this with a new interactive racing game billboard galled 'Hyundai Race'. Visitors to Times Square can play the high-quality racing game featuring the new Hyundai Veloster on the big screen and simulate real driving experiences.

http://www.thecarblogger.net/2011/12/hyundai-launches-interactive-veloster.html